Claude & AI Mastery — Interactive Learning Hub

01

The AIY Framework — 5 Buckets for Every Use Case

Mental model that organises all AI work

Core ▼

The AIY Framework is a mental model that puts you at the centre. Every single AI task you'll ever do falls into one of 5 buckets. Once you see it, you can't unsee it.

A — Automate. Repetitive tasks you do manually today. Emails, summaries, reformatting data. Claude does it in seconds.

I — Intelligence. Research, analysis, competitive insight. Getting smarter faster than you could alone.

Y — You (amplify). Your thinking, your voice, your decisions — just 10× faster. Writing, brainstorming, preparing for meetings.

+ Build. Creating things that didn't exist: landing pages, tools, templates, workflows.

+ Learn. Use AI as a tutor, explainer, and study partner. NotebookLM, Claude — both fit here.

Automate: "Summarise this 200-page PDF in 3 bullet points per section."
Intelligence: "Who are the top 5 preloved luxury bag sellers on Instagram Indonesia? Analyse their positioning."
You: "Here's a draft caption I wrote. Rewrite it in my tone — warm, premium, like a trusted friend."
Build: "Create a landing page for Maison Annisa with a hero section and product grid."
Learn: "Explain how Instagram's algorithm ranks Reels in 2025, like I'm a small business owner."

Classify each of these into A / I / Y / Build / Learn:

Writing 10 Instagram caption variations from one idea → Y
Researching what Chanel resale prices are doing this quarter → I
Building an order-tracking spreadsheet template → Build
Auto-replying to common DM questions → Automate
Understanding how consignment pricing works → Learn

02

Prompt Engineering with Claude — The Right Way

How to write prompts that actually work, every time

Core ▼

Most people treat Claude like a Google search. Bad prompts = bad output. Great prompts unlock a completely different level of output. The formula is simple: Role → Context → Task → Format → Constraints.

Role: Tell Claude who to be. "Act as a luxury brand strategist…"

Context: Give the situation. "I run a preloved designer bag business called Maison Annisa targeting mothers aged 28–42."

Task: Be specific. "Write 5 Instagram captions for a Chanel Classic Flap listing."

Format: Tell Claude how to structure the output. "Each caption: 2 lines max, no hashtags, end with a CTA."

Constraints: Rules it must follow. "Never sound like a generic reseller. Tone: warm, aspirational, editorial."

❌ Weak prompt:

"Write a caption for my bag"

✅ Strong prompt:

→ Claude PromptAct as a luxury editorial copywriter for a preloved designer bag brand. Context: Maison Annisa — warm-premium brand selling curated designer bags to mothers who love luxury but shop smart. Task: Write 3 Instagram captions for a Chanel Classic Flap in beige/gold hardware, priced at 28jt. Format: - Caption 1: Emotional / storytelling (3 sentences) - Caption 2: Product-focused, aspirational (2 sentences) - Caption 3: Urgency + scarcity (2 sentences) Rules: No generic reseller language. No "DM for price." Warm, editorial tone.

→ Research TemplateAct as a [role]. Context: [your situation in 2 sentences]. Research [topic] and give me: 1. [output 1] 2. [output 2] 3. [output 3] Format: bullet points. Max 300 words total. Be specific, not generic.

→ Email Reply TemplateRead this email: [paste email] Write a reply that: - Matches my tone: [describe: e.g. warm, direct, no fluff] - Achieves: [your goal] - Is max [X] sentences - Does NOT [constraint]

03

Claude Skills — Teach Claude Your Preferences Once

Get faster, more accurate output forever

Core ▼

Claude has a Custom Instructions (system prompt) feature. Set it once, and Claude knows your brand, tone, business, and preferences in every single conversation — no re-explaining needed.

1

Go to Claude.ai → Settings → Custom Instructions (or per-project system prompt in Projects feature)

2

Write your "about me" — who you are, your business, your audience, your tone

3

Add your content rules — what Claude should ALWAYS do / NEVER do

4

Test: paste a task and see if Claude nails it without extra explanation

5

Refine over time — the more specific, the better the output

→ Custom Instructions — Maison AnnisaYou are my AI assistant for Maison Annisa, a curated preloved designer bag boutique. ABOUT ME: - I am Swipi, founder and sole operator - Target audience: Indonesian mothers, 28–42, who love luxury brands but shop smart - Brand tone: warm, editorial, premium — like a trusted stylish friend, not a generic reseller ALWAYS: - Write captions with emotion first, product second - Use Bahasa Indonesia naturally when writing social content - Keep copy concise and elegant — no filler words NEVER: - Use generic phrases like "DM for price" or "limited stock!" - Sound like a marketplace seller - Use more than 3 hashtags unless asked OUTPUT FORMAT (default): - Options in numbered lists - Bold key phrases - Offer a short rationale after each suggestion

04

Research with Claude vs Perplexity — Know When to Use Which

Right tool for the right job saves hours

Tool ▼

Both can research. But they do completely different things well. Use the wrong one and you waste time or get bad data.

🧠 Claude — Use for:

Synthesising & analysing info you give it
Deep strategic thinking & recommendations
Writing, structuring, framing insights
Research you've already gathered
Long-form analysis with nuance

🔍 Perplexity — Use for:

Live web search with citations
Fact-checking with sources
Current prices, news, trends
Quick factual lookups
Academic / market data with links

Power move: Research with Perplexity (get live data + citations) → paste findings into Claude → ask Claude to analyse, synthesise, and recommend strategy. Best of both worlds.

05

Social Research with Grok — Real-Time Intelligence from X

Mine trends, sentiment & conversations live

Tool ▼

Grok (xAI, built into X/Twitter) has access to real-time X posts. This makes it uniquely powerful for social listening, trend spotting, and understanding what people are actually saying right now.

What are people saying about preloved Chanel bags this week?
What trending audio on TikTok are fashion creators using right now?
What's the sentiment around [competitor brand] in the last 7 days?
What objections do people have about buying secondhand luxury?
What luxury brands are going viral on Indonesian social media?

→ Grok Prompt: Trend ResearchSearch recent X posts from the last 7 days about preloved luxury bags in Indonesia. Summarise: 1. Top concerns buyers mention 2. Most talked-about brands 3. Any trending hashtags or creators

→ Grok Prompt: Competitor IntelFind recent posts about [competitor name]. What do their customers love? What do they complain about? Give me 3 opportunities I could position against.

06

Data Analysis with Claude — Kill 80% of Your Spreadsheet Work

Upload data, get charts, insights & decisions

Power ▼

Claude can read CSV and Excel files. Upload your sales data, inventory, or any table — and ask it plain-language questions. No formulas needed.

1

Export your data as CSV (from Shopee, Tokopedia, Google Sheets, or any source)

2

Upload to Claude with a clear question

3

Ask follow-up questions — Claude remembers the full dataset in the conversation

4

Ask Claude to write you a formula or Python snippet for anything recurring

Numerous.ai is a tool that puts Claude directly inside Google Sheets — type AI prompts in any cell. Great for bulk enrichment, classification, or translation at scale.

→ Sales Analysis[Upload CSV] Analyse this sales data and tell me: 1. Which 3 bag brands sell fastest (days to sell)? 2. Which price range has the highest margin? 3. What month had the most revenue? Give me a short recommendation on what to stock next.

→ Inventory Review[Upload inventory CSV] Flag any item that has been listed for more than 30 days without selling. Group by brand. Suggest a markdown pricing strategy for each group.

07

Learn Anything Fast with NotebookLM

Turn any doc, video, or topic into a study session

Tool ▼

NotebookLM (Google) lets you upload PDFs, paste URLs, add YouTube videos — and then chat with all of it at once. It quotes directly from your sources. Perfect for research, learning, and meeting prep.

1

Go to notebooklm.google.com → Create new notebook

2

Upload sources: PDFs, paste URLs, YouTube links, Google Docs

3

Ask questions across ALL sources simultaneously

4

Use the "Audio Overview" feature — it generates a podcast explaining your sources

5

Use "Study Guide" to generate a quiz from your material

Best use for you: Upload 5 competitor Instagram accounts (screenshot analyses), a luxury market report, and your own brand doc — then ask "What's my positioning gap?" NotebookLM synthesises all of it.

08

Build Websites & Landing Pages — Zero Code

With Claude and Google AI Studio

Power ▼

You don't need a developer. Claude can write complete HTML/CSS landing pages. Google AI Studio (with Gemini) can also build full web apps. Here's the workflow:

1

Describe your page to Claude: purpose, sections, colours, vibe

2

Claude generates a full HTML file — copy it

3

Paste into VS Code or deploy directly with Netlify Drop (drag & drop)

4

Iterate: paste the code back to Claude and ask for changes in plain language

5

For more complex apps: use aistudio.google.com with Gemini — it has a canvas view

→ Landing Page Prompt for ClaudeBuild a complete HTML landing page for Maison Annisa. Brand: Curated preloved designer bags. Warm-premium aesthetic. French-inspired. Colors: Espresso (#2C1810), Champagne Gold (#B8935A), Warm Cream (#F5F0E8) Font: Use Google Fonts — Cormorant Garamond (headings) + Jost (body) Sections: 1. Hero — tagline, subtext, CTA button "Shop Now" 2. Featured listings — 3-column grid with image placeholder, brand, price, "View" button 3. Why Maison Annisa — 3 trust pillars (authenticity, curation, service) 4. Instagram feed placeholder section 5. Footer — contact, IG link, tagline Requirements: - Fully responsive (mobile-first) - No frameworks — pure HTML/CSS - Elegant hover effects - Single-file output

09

Claude as Your Communication Layer

Email, summaries, presentations — in your voice

Career ▼

The highest-leverage skill: getting Claude to sound exactly like you. Once it does, you can 10× your communication output without anyone knowing AI helped.

→ Voice Training PromptHere are 3 examples of how I write: [Example 1 — paste a real email or caption you wrote] [Example 2] [Example 3] Study my writing style. Note: - Sentence length and rhythm - Words I use often - Tone (formal/casual/warm/direct) - What I never say Now rewrite this draft in my exact voice: [paste draft]

Summarise 200-page doc: Upload PDF → "Summarise in 5 bullet points per section. Flag any action items."
Build a presentation: "Turn this research into a 10-slide deck outline with a narrative arc and key stat per slide."
Meeting prep: "I'm meeting [person/brand]. Give me 5 smart questions and their likely agenda."
Interview prep: "I'm applying for [role]. Based on this job description, give me the top 5 questions and model answers for my background: [paste CV]"
Content ideas: "Give me 20 Instagram content ideas for a preloved luxury bag brand. Mix: educational, emotional, product, behind-the-scenes."

10

Claude as Your Operating System — Run Your Week Like an Operator

CoWork mode, connectors, and the solo-operator stack

Career ▼

At this level, Claude isn't just a tool — it's your operating system. You connect it to your Gmail, Calendar, and job boards. You run your week through it.

Gmail connector: Claude reads, summarises, and drafts replies to your actual emails. Enable in Claude settings under Integrations.

Calendar connector: "What's my week looking like? Where should I block deep work time?" Claude reads your real calendar.

Indeed / job boards: Connect Claude to job search platforms — it can filter, summarise JDs, and draft tailored applications.

CoWork (Claude Projects): Build a dedicated project with custom instructions, uploaded files, and persistent context — your always-on AI operator for a specific domain (e.g. Maison Annisa).

→ Monday Morning BriefingIt's Monday. Based on my calendar this week and these priorities: [paste 3 priorities], help me: 1. Block time for deep work 2. Identify which meetings I should prep for 3. Give me a to-do list ordered by impact

→ Weekly Review (Friday)Here's what I completed this week: [paste list] Here's what I didn't: [paste list] Give me: 1. What this tells me about my priorities 2. What I should carry forward vs drop 3. One thing to improve next week as a solo operator